Last Updated: May 30, 2024

BSH Home Appliances Corporation’s
Privacy Policy (USA)

1. General

BSH Home Appliances Corporation and its affiliates (“BSH,” “we,” “us”) would like to thank you for visiting our websites and showing interest in our company and our products. This privacy policy applies to www.bosch-home.com/us, www.thermador.com/us/, www.gaggenau.com/us/, and www.homeconnect.com/us/ (collectively the “Websites”), as well as other consumer touchpoints such as our visitors to our BSH Experience & Design Center showrooms in-person or virtually. Please note that not all features provided in this privacy policy are applicable to all of these websites.

2. Protection of Personal Data / Protection of privacy

Protecting the security and privacy of Personal Data about you is important to us. Therefore, we conduct our business in compliance with applicable laws regarding protection of personal data and privacy. This Privacy Policy is intended to describe our practices regarding information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual (collectively “Personal Data.”). Please see below for details on what type of Personal Data is collected by BSH, how BSH uses Personal Data, and with whom we share Personal Data.

Please note that for California residents who apply to BSH job positions via our website, you will be presented with a separate CPRA Privacy Policy specifically for job applicants through our online portal in which you can apply for a BSH job position.

3. The categories of Personal Data that BSH may have collected about you:

a. Identifiers such as name, postal address, phone number, email address, and other similar identifies.

b. Commercial information from orders, such as invoices for products purchased from BSH, invoices for BSH service technician visits, purchase history for products purchased from BSH, or BSH service visit technician history.

c. Internet Activity.

d. Survey information (e.g. customer satisfaction surveys, marketing surveys).

e. Product reviews and product questions and answers (Q&As) on our Websites.

f. Geolocation data (only if you decide to opt-in and enable the location feature on our “Find your dealer” webpage in order to find the nearest dealer to you).

4. The categories of sources from which Personal Data is collected.

a. Personal Data You Provide to Us

On our Websites, we will not collect any Personal Data about you unless you voluntarily choose to provide that information to us. You can use all the areas of our Websites that are not access-protected without disclosing your identity. When you contact us, submit orders for products, submit orders for BSH service technician visits, submit product registrations, submit online user account registration (not Home Connect), register for newsletter or other marketing communications, participate in sweepstakes, contests, surveys, visit our showrooms, submit for rebate programs, request product brochures, participate in one of our pre-purchase package offerings (e.g. our kitchen planning tool), provide product reviews and product questions and answers (Q&As) on our Websites, or apply for job opportunities with us, we collect one or more categories of Personal Information described above.

a) Automatically Collected Data

Software used on the Websites collects Internet or other electronic network activity information that may, alone or in combination with other information, constitute Personal Data:

a. Log Data

Whenever you visit our Websites, your Internet browser automatically transmits information to our web server (so-called protocol data) for technical reasons. We store some of this information in log files, such as:

• Date of access

• Time of access

• URL of the referring website

• retrieved file

• transferred data volume

• Browser type and version

• operating system

• IP address (anonymized)

As a general rule, we only analyze log data in order to eliminate malfunctions in the operation of our Websites or to clarify security incidents. We store this log data without time limitation. Also, in order to rectify faults or to preserve evidence in the event of security incidents, it may sometimes be necessary for us to collect additional Personal Data together with the log data in order to remedy faults or preserve evidence relating to security incidents. We delete this data once the fault has been remedied or the security incident has been conclusively clarified, or the purpose of processing has ceased to apply for other reasons. In the event of a security incident, we will transmit log data to the investigating authorities on a case-by-case basis, to the extent permitted. We always store log data separately from other data collected that relates to the use of our website.

b. Cookies

We use cookies on our Websites. Cookies are small text files that may be stored on your device when visiting one of our Websites. Cookies may utilize various tracking technologies, such as pixel technology. Cookies provides us with information relating to your use and your interactions with our Websites that may be helpful for us in order to improve our Websites, analyze Website usage, and enhance your browsing experience on our Websites. Also, certain cookies, which we refer to as Marketing cookies, allow us to deliver digital advertisements that may be of interest to you.

When you first visit our Websites, you are presented with a cookie banner that gives you the option to consent to all cookies by clicking an “Accept All” button, or customize your cookie preferences by clicking “Customize Cookies.” If you do not provide consent, then non-Essential cookies will not be activated. Please note that Essential cookies cannot be turned off because they are required for basic functionality of our site.

Please note that certain cookies, such as Performance, Marketing, and Other cookies (see examples below), may monitor, record, and/or transmit information about your use and interaction with our Websites. Additionally, information generated about your use and interaction with our Websites may be transmitted to our vendors and may be stored on the respective server of our vendors. If you do not prefer such cookies that may monitor, record, and/or transmit information about your use and interaction with our Websites, then please visit the Cookies Setting located at the bottom banner of this Website, de-select all non-Essential cookies, and click “Save + Exit.”

Please note that your cookie setting selections only apply to the browser you were using and only for the device you were using at the time you made the cookie setting selection for each specific Website. If you access from other browsers or devices, you will also need to make the cookie setting selections on each browser and device for each specific Website.

i. Essential Cookies

We use Essential Cookies to provide basic website operations. They are primarily used to enable our website to respond to your requests (e.g., navigating between different pages on the website, enabling a user shopping cart or user account management), facilitate website security, and other basic website functions. These cookies are required for the basic functioning of the website and will always remain active. It is generally possible to use our Websites without non-Essential cookies. Google cookies for Google Fonts, Maps, and reCAPTCHA features are examples of Essential cookies on our Websites:

a) Google Fonts, Maps, reCAPTCHA:

This site uses so-called web fonts of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. For this purpose, the browser you are using has to connect to the servers of Google. This informs Google that our Websites was accessed via your IP address. Your computer will use a standard font if your browser does not support web fonts.

One feature available to you as a user of our Websites is a map showing BSH locations worldwide. We use Google Maps to display this map. Google Maps is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For the use of the functions of Google Maps it is necessary to store your IP address.

We also use Google Maps to enable the location feature on our “Find your dealer” webpage in order to locate your nearest dealer. In order to enable this location feature, you must decide to opt-in by clicking “Allow” when prompted on our “Find your dealer” webpage. Alternatively, you can decide to locate your nearest dealer on our “Find your dealer” webpage by manually entering your address.

In certain cases, we use the reCAPTCHA service of the company Google LLC to ensure appropriate data security for the use of contact forms. This enables us to differentiate between inputs madeby a natural person and those madefraudulently by machine or automated processing. The service includes the sending of the IP address and if necessary other data required by Google for the reCAPTCHA service to Google.

For these services the information is usually transmitted to a server of Google LLC in the USA and saved there. You can find details on how Personal Data is processed by Google via the following link: https://policies.google.com/privacy.

ii. Marketing Cookies

Marketing cookies are used to identify your preferences across different websites to permit us and our advertising partners to deliver ads more tailored to you and your interests. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website in order to understand your interests and this information is shared with other organizations such as advertisers to deliver relevant ads on other websites.

We may use Marketing cookies to run (and improve) our digital marketing campaigns on our Websites, as well as to track the conversation rate of a particular digital marketing campaign. Our Websites may utilize marketing cookies, such as pixels from various providers such as Google and Facebook (also currently known as Meta) to run and improve our digital marketing campaigns, and track the conversation rate of such digital marketing campaigns.

Also, as set forth in Sections 11-12 below, with respect to these marketing cookies, you can exercise your California “Do Not Sell or Share My Personal Information” opt-out right by visiting the “Do Not Sell/Share My Personal Information” link at the bottom of this banner. Similarly, other applicable U.S. states grant its residents the right to opt-out of targeted advertising, and you can exercise your right to opt-out of targeted advertising by visiting the “Do Not Sell/Share My Personal Information” link at the bottom of this banner for more information on how to opt-out.

iii. Performance and Other Cookies

We may use Performance cookies to collect information about visitors’ usage on Website and are used to help us enhance your browsing experience on our Website, improve our Websites in general, analyzing Website usage, and measure statistical reach.

We may use Other cookies to provide other functionalities on our Websites, such as, for example, chat functions to ask questions with one of our BSH customer service representatives. For more information on such cookies and tools, please see below.

a) Adobe Analytics and Adobe Experience Platform Launch

In order to carry out marketing and market research and tailor our Websites (and potentially newsletters) appropriately, we use Adobe Analytics cookies and/or JavaScript to collect and process usage data relating to your visit to our Websites and your use of links in the newsletter (if applicable). Your usage data is collected and a usage profile is generated from this data using a cookie ID. The Adobe Experience Platform Launch cookie is a platform tool needed to launch the Adobe Analytics cookie on our Websites. Another words, without the Adobe Experience Platform Launch cookie, it is not technically feasible to launch the Adobe Analytics cookie.

We use the Adobe Analytics service provided by Adobe Systems Software Ireland Ltd., 4-6 Riverwalk, Citywest Business Park, Dublin 24, Ireland (“Adobe”) to collect the usage data and generate the usage profiles. The information relating to your use of our Websites is transferred to Adobe servers, analyzed and solely returned to us as aggregated data. This data allows us to identify trends in how the Websites is generally used.We do not combine the resultant usage profiles with your name or any other Personal Data, such as your e-mail address.Opt-out: Please use Adobe’s opt-out website if you wish to prevent your usage data being collected. You can find information about how Adobe Analytics cookies work and the opt-out option via the following link: http://www.adobe.com/privacy/opt-out.html

b) Adjust

Our Websites and Home Connect app uses the tracking technology “Adjust”, a service provided by Adjust GmbH, Saarbrücker Str. 37A, 10405 Berlin, Germany ("Adjust"). For more information about their product and privacy policy, please visit: https://www.adjust.com/privacy-policy/. When you follow the links provided via our Websites and then launch the Home Connect app after downloading it from the respective app-store, Adjust processes install and event data such as the website you started the download from. This helps us understand how our users are interacting with those links and to optimize and analyze our app attribution model. For such analysis, Adjust uses your mobile identifier like IDFA or Google Play Services ID, and your pseudonymized (hashed) IP- and possibly MAC address. Adjust also tracks your usage frequency of the Home Connect app. If you do not want to be tracked by Adjust, you can choose at the start of the Home Connect app if you allow tracking or not. If you choose not to be tracked, even if the link on the Websites is used, you will not be tracked.

c) Mouseflow

In order to help us design our Websites appropriately, we may collect usage data relating to your visit to our Websites using analytics cookies and other technologies. As part of this, we record the mouse movements and clicks of randomly selected users of our website. Your IP address is anonymized as a matter of course. The resultant log of your use of our Websites is randomly analyzed so that we can derive potential improvements for our Websites from it.

We use service provider Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark for the purpose of collecting this usage data.

We do not combine the resultant usage profiles with Personal Data about you, such as your e-mail address.

Opt-out: Please use Mouseflow’s opt-out website via the following link if you wish to prevent this usage data being collected: https://mouseflow.com/opt-out

d) Optimizely

In order to optimize the user experience, so-called A/B and multivariate tests are carried out from time to time on this website. This means that the person using our website is presented with a different version of the website from the original (e.g. with changed design and content). Comparing the test versions lets us know which version of our website is preferred by users. When Optimizely is used, the only information relating to you that is processed relates to browser details not identifying you. We do not conflate the usage profiles resulting from this with your name or any other details that could disclose your identity, such as your e-mail address.

This service is provided by Optimizely Inc. (631 Howard Street, Suite 100, San Francisco, CA 94105, United States) on our behalf. Cookies are used for this purpose, which are sent and stored on an Optimizely server.

Opt-out: To deactivate Optimizely you can follow the instructions at https://www.optimizely.com/legal/opt-out/.

e) Medallia Experience Orchestration Services

This website uses the software-as-a-service experience platform and related online services "Medallia Experience Orchestration" (the "Service") provided by Medallia, Inc., 6220 Stoneridge Mall Rd, Floor 2, Pleasanton, CA 9458, USA.

We use this service to understand how our Website visitors interact with our Websites, on our product registration websites such as registerbosch.com and registerthermador.com and on our appliance package website such as one-two-free.com. Medallia provides us with statistical analysis in an anonymized, aggregated manner for this purpose. We also use this service as a marketing tool to display personalized information to you on our Websites and through email campaigns. Medallia processes this data on our behalf within the framework of a data protection agreement, in which we have agreed that our customers' data may only be processed on our instructions, may not be passed on to third parties and must be sufficiently technically protected. Information on this can be found with the following link: https://www.medallia.com/privacy-policy/

f) Zendesk

While you are visiting our Websites, we may give you the opportunity to learn more about our products and services via a chat with one of our BSH customer service representatives using a Zendesk chat feature. Your interaction with us via this Zendesk chat feature may be collected, recorded, and stored for customer service and quality control purposes. Prior to proceeding with this Zendesk chat feature, we will ask for and obtain your consent.

b) Social Media Plugins

The Websites use social plugins (“plugins”) from social networks like Facebook (also currently known as Meta), Google+ and Twitter. The plugins are identified with the respective social media logo or the respective suffix.

If you visit a page on our Websites that contains such plugins, they are initially disabled. The plugins are not enabled until you click the button that is provided. By enabling the plugins, you establish the connection to the respective social network and declare your consent to the transmission of data to it. If you are logged into the social network, it can associate the visit with your social network account. If you press the respective button, the corresponding information is transmitted directly to the social network by your browser and stored there.

If you do not want a social network to collect data about you via our website, you have to log out of the social network before visiting our site.

To receive information about what Personal Data is collected from the respective social media provider in detail, how the Personal Data is processed and which data protection rights you have vis-à-vis the respective social media provider, please refer to the data protection notices of the respective social media provider:

a. Facebook (also currently known as Meta)

Facebook is provided under www.facebook.com by Meta Platform Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, and under www.facebook.de by Facebook Ireland Limited, Hanover Reach, 5–7 Hanover Quay, Dublin 2, Ireland (“Facebook”). You will find an overview of the plugins from Facebook and their appearance here: https://developers.facebook.com/docs/plugins/?locale=en_EN; you will find information on data protection at Facebook here: http://www.facebook.com/policy.

a. Twitter

Twitter is provided by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). You will find an overview of the plugins from Twitter and their appearance here: https://developer.twitter.com/; you will find information on data protection at Twitter here: https://twitter.com/en/privacy.

b. LinkedIn

LinkedIn is provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (“Twitter”). You will find an overview of the plugins from LinkedIn and their appearance here: https://developer.linkedin.com/plugins; you will find information on data protection at LinkedIn here: https://www.linkedin.com/legal/privacy-policy.

c. YouTube

This site uses the video platform YouTube, which is provided by YouTube, LLC, 901 Cherry Ave. San Bruno, CA 94066, USA (“YouTube”). YouTube is a platform which allows the playback of audio and video files.

If you access a corresponding page of our site, the embedded YouTube player will establish a connection to YouTube so that the video or audio file can be transmitted and played. In the process, Personal Data may be transmitted to YouTube. We are not responsible for the processing of Personal Data by YouTube.

Further information concerning the extent and purpose of the collected Personal Data, on the further processing and utilization of Personal Data by YouTube, on your rights and on your data protection options can be found in the privacy policy of YouTube.

d. Instagram

Instagram is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Instagram”). You will find information on data protection at Instagram here: https://help.instagram.com/402411646841720.

c) Social Media Platforms

On the social media account provided by us via the social media platform, the social media platform grants us access to the following data categories:

⦁ The social media platform grants us the ability to generate statistical analyses that provide information about the use of our social media account, such as how many times our social media account was viewed, or how many comments were posted in response to our postings on our social media account. The analyses visible to us do not allow us to individually view the usage behavior of individuals. We can only view aggregated data (such as number of likes, followers, etc.) that tells us about our audience and the use of our social media account. The data of the respective user on which the analyses are based are not transmitted to us.

⦁ We can set a target audience to be reached for posts we make on our social media account. The setting is based on general parameters set by the social media platform (e.g. interests) that can be used to align our content with a specific audience. This target audience function does not allow us to address or identify individual persons. If you contact us directly via the social media platform or interact with us in any other way and consciously transmit Personal Data to us, we store and process this Personal Data for the purposes for which you transmitted it to us (e.g. requests for assistance, etc.

⦁ We use this data exclusively for the purpose of making content on our social media account known to the target audience and to better understand and optimize the use of our social media account.

5. In addition, we cannot influence the data processing (for the provision of this data upstream) by the social media provider. Each social media platform operates according to its own Terms of Use and Privacy Policy.

Why Do We Process Personal Data?

When you provide BSH with Personal Data, it is used for the following specific business purposes:

⦁ To respond to inquiries which have been sent to us (e.g. product information, Traders’ certificate);

⦁ To manage and fulfill orders (including repair service visit orders), which have entered our portal;

⦁ Marketing communications and promotions;

⦁ To respond to your interest in our products or where to purchase our products, including following up with you and/or applicable retail dealers regarding your interest in our products and services and whether you purchased our products and serv. For example, if you visit one of our Experience & Design Centers, whether in-person or virtually, we may follow up with you and/or applicable retail dealers regarding your interest in our products and whether you purchased our products

⦁ To evaluate customer satisfaction;

⦁ For marketing and product development purposes.

⦁ To manage and analyze our websites, and improve our visitors’ experience on our Websites;

⦁ To provide newsletters

⦁ To provide your product-related reviews, questions & answers (Q&As) and other product-related information on our Websites;

⦁ To understand and react to your needs as quickly and efficiently as possible, such as processing product or offer inquires; send your ordered products; confirm product registrations; and inform you about special offers.

⦁ To find the nearest dealer to you (only if you decide to opt-in and enable the location feature on our “Find your dealer” webpage in order to find the nearest dealer to you).

⦁ To evaluate your candidacy for the Thermador Design Counsel and the Thermador-IDS Diversity in Design Pipeline scholarship program.

⦁ Elimination of disruptions and management of security incidents.

⦁ To protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities; and

⦁ To comply with applicable legal requirements, industry standards, and our own policies.

6. How We Disclose Personal Data?

a. Information Disclosed to With Our Service Providers

We work together with various service providers to create and run the Websites and provide the respective services. To the extent that we have bound these service providers to process data in line with strict instructions in their capacity as data processors on our behalf, any data processing activities undertaken by such providers shall not require your consent.

The service providers we have commissioned to create and run the Websites:

⦁ Service providers for hosting services

⦁ Service providers for programming services

⦁ Service providers for responding to customer inquiries, such as a chat function.

We transmit your data to other recipients where necessary to fulfil a contract with you or between you and the third party, where we have or the recipient has a legitimate interest in the disclosure of your data, or where you have given your consent to that transmission. These recipients include service providers and other companies within our corporate group. Furthermore, data may be transmitted to other recipients in the event that we are obliged to do so due to legal provisions or enforceable administrative or court orders.

Other recipients of your data are especially such service providers whose offers and services (third-party services) can be used in connection with the Websites or where the Websites enables access to such services.

b. Information Disclosed in Connection with Business Transactions

We may disclose Personal Data to a third party in the event of reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any of our business, assets, or stock, including in connection with bankruptcy or similar proceedings.

c. Information Disclosed for Our Protection and the Protection of Others

We may disclose your Personal Data if legally required to do so, pursuant to a request from a governmental entity, or if we believe in good faith – after considering your privacy interests and other factors – that such action is necessary to:

1) Conform to legal requirements or comply with legal processes (including subpoenas);

2) Enforce or apply our terms of use and other agreements, including for billing and collections purposes;

3) Protect our property rights, rights and safety or property, rights and safety of a third party, our affiliated companies, or the public in general; or

4) Stop any activity that we consider illegal, unethical, or legally actionable.

d. Information Disclosed to Others in Accordance with Your Preferences

We may disclose such Personal Data to third parties if you consent to such disclosure. For example, when configuring your profile, you may have the option to indicate that you would like to receive information about the opportunities, products or services of third parties.

Also, if you are a visitor to one of our BSH Experience and Design Center showrooms, whether in-person or virtually, and you are interested in purchasing or learning more about our products from our retail dealers, we may share your contact information with applicable retail dealers who may follow-up with you on such product interests. In connection with your visit to one of our BSH Experience and Design Center showrooms, whether in-person or virtually, we may also follow up with you and/or applicable retail dealers regarding your interest in our products and whether you purchased our products.

e. What specific information do we disclose to third parties?

In the past 12 months, we have disclosed the following categories of Personal Data with the following categories of third parties for business purposes:

Category of Personal Data Category of Third Party to Whom Personal Data is Disclosed Business Purpose for Disclosure

  • Identifiers
  • Commercial Information
  • Internet activity information
  • Survey information
  • Product reviews and product questions and answers (Q&As) you voluntarily provide on our Websites.
  • Geolocation data (only if you decide to opt-in and enable the location feature on our “Find your dealer” webpage in order to find the nearest dealer to you).
Our affiliates.
  • Identifiers
  • Commercial Information
  • Internet activity information
  • Survey information
  • Product reviews and product questions and answers (Q&As) you voluntarily provide on our Websites.
  • Geolocation data (only if you decide to opt-in and enable the location feature on our “Find your dealer” webpage in order to find the nearest dealer to you).
Service providers.
  • Identifiers
  • Commercial Information
  • Internet activity information
  • Survey information
  • Product reviews and product questions and answers (Q&As) you voluntarily provide on our Websites.
  • Geolocation data (only if you decide to opt-in and enable the location feature on our “Find your dealer” webpage in order to find the nearest dealer to you).
Parties to a corporate transaction or proceeding.
  • Identifiers
  • Commercial Information
  • Internet activity information
  • Survey information
  • Product reviews and product questions and answers (Q&As) you voluntarily provide on our Websites.
  • Geolocation data (only if you decide to opt-in and enable the location feature on our “Find your dealer” webpage in order to find the nearest dealer to you).
Public authorities and legal proceedings.
  • Product reviews and product questions and answers (Q&As) you voluntarily provide on our Websites.
Visitors to our Websites.
  • Identifiers
Our retail dealers if you have expressed an interest to be contacted by one of our retail dealers regarding your interest in our products or where to purchase our products, such as through our website when you select “Contact Dealer” on one of our applicable product webpages, or when you visit one of our Experience & Design Center showrooms in-person or virtually.

Please note that some of these categories of Personal Information may qualify as Sensitive Personal Information under CPRA. However, we do not use such data for purposes other than those set forth in Cal. Code. Regs. tit. 11 §7027(m).

7. Duration of storage of your Personal Information

Your Personal Information will initially remain stored by BSH for as long as is necessary for the respective purpose of processing. If the purpose for processing is achieved or no longer applicable, BSH will continue to store your Personal Information to the extent that BSH is legally obligated to or entitled to store this data.

8. Security Measures

We take reasonable and appropriate technical and organizational measures designed to protect Personal Data from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in the processing and the nature of the Personal Data. Please note that no method of transmitting Personal Data over the internet is completely secure and we therefore cannot guarantee the security of Personal Data during its transmission or its storage on our systems. Further, while we attempt to ensure the integrity and security of Personal Data, we cannot guarantee that our security measures will prevent third-parties such as so-called hackers from illegally obtaining access to Personal Data. We do not warrant or represent that Personal Information about you will be protected against, loss, misuse, or alteration by third parties.

9. Links to other Websites

The Websites may contain links to other websites and incorporate content and services from other providers (e.g. YouTube, Facebook (also currently known as Meta), Google, Twitter) who may use cookies and active components. Please note that this privacy policy does not apply to such third-parties. BSH has no influence over how Personal Data about you is processed on these websites or their compliance with data protection laws. Please familiarize yourself with privacy notices they provide.

10. Children’s Privacy

We do not knowingly collect or use any Personal Data from online visitors under the age of sixteen. We do not knowingly allow visitors under the age of sixteen to participate in any promotions or contests made available on our Websites from time to time. If we discover or are notified that we have collected Personal Data from a person under 16, we will delete that information from our systems.

11. International Transfers of Personal Data

BSH may transfer Personal Data about you to its parent company in Germany, and to any worldwide affiliates of BSH. We may also transfer Personal Data to third parties outside your country of origin.

12. Notice to California Residents

a. Introduction

If you are a California resident who has provided Personal Information to BSH, or a California resident that reasonably believes that BSH collected or stores your Personal Information, you may exercise your rights under the California Consumer Privacy Act and the California Privacy Rights Act (collectively “CPRA”) and submit your requests in one of the following methods: (a) by submitting a request at https://datarequest.bsh-group.us/en/form?c=us (b) by emailing bsh-us-dataprotection@bshg.com, or (c) by calling our toll-free number (855) 769-1755. If you email or call, please include your name, address, and phone number or email in all communications and state clearly the nature of your request. For the purposes of this privacy policy, “Personal Information” is defined as any identified or identifiable information that could be reasonably linked to and individual consumer or household.

b. You have the following rights under the CPRA:

(i) Right to request to know about Personal Information in accordance with CPRA:

1. The categories of Personal Information BSH has collected about you;

2. The categories of sources from which the Personal Information was collected;

3. The business or commercial purpose for which it collected your Personal Information;

4. The categories of third parties to whom BSH discloses Personal Information; and

5. The specific pieces of Personal Information BSH has collected about you.

(ii) Right to request deletion of your Personal Information

You may also request that we delete any Personal Information that we have collected from you, provided that we may retain Personal Information as authorized under CPRA, including, but not limited to, retaining Personal Information necessary to provide our Services, detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, debug to identify and repair errors on our Websites, enable solely internal uses that are reasonably aligned with your expectations based on the your relationship with us, comply with a legal obligation or otherwise use your Personal Information, internally, in a lawful manner that is compatible with the context in which you provided it.

(iii) Right to request correction of inaccurate Personal Information maintained by BSH in accordance with CPRA.

(iv) Right to opt-out of the sale or sharing of your Personal Information.

BSH does not sell (as “sell” is traditionally defined) your personal information. That is, we don't provide your name, phone number, address, email address or other personally identifiable information to third parties in exchange for money. However, the activation of certain marketing cookies associated with our BSH US websites may constitute a “sale” of your personal information under California law. As set forth in the Cookies section in Section 4 above, when you first visit our website, you have to affirmatively opt-in to these marketing cookies in order for these cookies to be activated. In any event, these marketing cookies could constitute a “sharing” (as such term is defined under the California Privacy Rights Act) of personal information for purposes of retargeted advertising. Therefore, you can exercise your California “Do Not Sell or Share My Personal Information” opt-out right by visiting the “Do Not Sell/Share My Personal Information” link at the bottom of this banner for more information on how to opt-out.

(v) Right of no retaliation. We will not discriminate against you if you decide to exercise one of the rights listed above.

c. Exercising your CPRA rights

In order to submit a request to know, delete, or modify your Personal Information, we will need to verify your identity by using commercially reasonable means. If you have an account with us that is password-protected, we may verify your identity through our existing authentication practices for your account. If you do not have an account with us, we may request from you two or more data points of personal information to verify your identity to the extent legally permitted.

If you are a member of a household making a request, you represent that you have the right to request information relating to said household. We may also individually verify all members of the household before responding to a request.

Please note that following your verified request, we will send you your Personal Information from the following email address: bsh-us-dataprotection@bshg.com (Any response to your request, including any Personal Information may be sent as an encrypted file).

Please note that once you have submitted a request, we will send you a receipt, acknowledging your request, within 10 days. If, for some reason, you do not receive such a receipt within 10 days of your submitted request, please send us an email to bsh-us-dataprotection@bshg.com as an error receiving your request may have occurred.

We will process and respond to your request within 45 days after it is received (in some cases, as is allowed under the CPRA, this process may be extended by an additional 45 to 90 days).

As a California resident, you also have the right to designate an agent to exercise these rights on your behalf. We may require proof that you have designated the authorized agent to act on your behalf and to verify your identity directly with us. Please use this form (link is https://datarequest.bsh-group.us/en/form?c=us) or contact us at bsh-us-dataprotection@bshg.com for more information if you wish to submit a request through an authorized agent.

You can exercise your California “Do Not Sell or Share My Personal Information” opt-out right by visiting the “Do Not Sell/Share My Personal Information” link at the bottom of this banner for more information on how to opt-out. Please note that this opt-out only apply to the browser you were using and only for the device you were using at the time you made the cookie setting selection for each specific Website. If you access from other browsers or devices, you may need to make the opt-out on each browser and device for each specific Website.

For the categories of Personal Information that BSH has collected about you through this Site and Services, please see Section 3.

For the categories of sources from which Personal Information is collected about you through this Site and Services, please see Section 4.

We process your Personal Information for the specific business purposes described in Section 5.

Please see Section 6 for the categories of Personal Information that we may disclose to categories of third parties for business purposes. California's "Do Not Track" Requirement. Pursuant to California's Online Privacy Protection Act (CalOPPA), at this time, our Websites do not react to "Do Not Track" or "DNT" browser signals. However, we do recognize opt-out preferences where legally required.

13. Special Notice to Colorado, Connecticut, Florida, Montana, Oregon, Texas, Utah, and Virginia Residents

This section describes the Personal Information we collect or process about Colorado, Connecticut, Florida, Montana, Oregon, Texas, Utah, and Virginia residents and describes your rights pursuant to the Colorado Privacy Act, Connecticut Data Privacy Act, Florida Digital Bill of Rights, Montana Consumer Data Privacy Act, Oregon Bill Relating to Protections for the Personal Data of Consumers, Texas Data Privacy and Security Act, Utah Consumer Privacy Act, and Virginia Consumer Data Protection Act.

In the last 12 months, we have not sold Personal Data collected in and through the Websites. Likewise, we also do not process Personal Data for advertising purposes. Consequently, we do not have an opt-out functionality on the Site.

a. Your Rights

Under Colorado, Connecticut, Florida, Montana, Oregon, Texas, Utah, and Virginia laws, users who are residents of these states have specific rights regarding their Personal Data. These rights are subject to certain exceptions described below. When required, we will respond to most requests within 45 days unless it is reasonably necessary to extend the response time. Subject to certain limitations, you have the following rights:

(i) Right of access: You have the right to confirm whether we process your Personal Data and request to access to such PI.

(ii) Right to Deletion: You have the right to request that we delete the Personal Data we have collected about you.

(iii) Right to Data Portability: You have the right to request that we provide you with your Personal Data in a portable format.

At this time, we do not process your PI for purposes for purposes of selling PI, or profiling in furtherance of decisions that produce legally or similarly significant effects concerning a consumer, and therefore, such opt-out rights are not available.

b. Colorado, Connecticut, Florida, Montana, Oregon, Texas, Utah, and Virginia only:

(iv) Right to Correction: You have the right to correct inaccuracies in your Personal Data.

(v) Right to Opt-out of Targeted Advertising.

As set forth in the Cookies section in Section 4 above, marketing cookies may constitute targeted advertising. Therefore, you can exercise your right to opt-out of targeted advertising by visiting the “Do Not Sell/Share My Personal Information” link at the bottom of this banner for more information on how to opt-out.

c. Oregon only

(vi) The Right to a List of Third-Party Disclosures: At our election, a list of specific third parties, other than natural persons, to which we have disclosed: (a) the consumer’s personal data; or (b) any personal data.

d. Florida only

(vii) The Right to Opt Out of The Collection or Processing of Sensitive Data

(viii) The Right to Opt Out of the Collection of Personal Data Collected Through the Operation of a Voice Recognition or Facial Recognition Feature: Please note that we do not collect any personal information in this manner.

e. How to Exercise these Rights

You may submit a verifiable consumer request to us for disclosure or deletion of Personal Data by contacting us at bsh-us-dataprotection@bshg.com.

Alternatively, you may call us at our toll free number (855) 769-1755.

We will respond to verifiable requests for disclosure or deletion of Personal Data free of charge, within 10 days of receipt.

In the event that you are unhappy with the outcome of your request to exercise one of your rights above, you may appeal our decision by emailing us at bsh-us-dataprotection@bshg.com. If additional information is needed for your appeal, we may request you to provide additional information. With respect to your right to opt-out of targeted advertising, you can exercise your opt-out right by visiting the “Do Not Sell/Share My Personal Information” link at the bottom of this banner for more information on how to opt-out. Please note that this opt-out only apply to the browser you were using and only for the device you were using at the time you made the cookie setting selection for each specific Website. If you access from other browsers or devices, you will also need to make the opt-out on each browser and device for each specific Website.

Depending on your state of residence, you may also have the right to designate an agent to exercise these rights on your behalf. We may require proof that you have designated the authorized agent to act on your behalf and to verify your identity directly with us. Please use this form (link is https://datarequest.bsh-group.us/en/form?c=us) or contact us at bsh-us-dataprotection@bshg.com for more information if you wish to submit a request through an authorized agent.

14. Changes to This Privacy Policy

This Privacy Policy may change from time to time, effective from the date mentioned in the updated version of the Privacy Policy. You can tell when this Privacy Policy was last updated by reviewing the Last Updated legend at the top of this page. Please check the Websites periodically to review such changes in the Privacy Policy.

15. Contact Us about This Privacy Policy

You may address all communications to bsh-us-dataprotection@bshg.com. Please include your name, address, and phone number or email in all communications and state clearly the nature of your request.

You may also direct a complaint concerning compliance with the Privacy Policy to our Privacy Officer. The complaint must be in writing. Within a reasonable time of receipt of the complaint, the Privacy Officer will conduct an investigation into the complaint. The format of this investigation will vary depending on the circumstances.

After the investigation into the complaint, we may take appropriate measures necessary to rectify the source of the complaint if it is necessarily required.

Within a reasonable time of conclusion of the investigation, the Privacy Officer will inform you either verbally or in writing, of the result of its investigation into your complaint and any appropriate measures we will take to rectify the source of the complaint if necessarily required.

16. Trademark Rights

Unless otherwise specified, all trademarks on BSH websites are protected by proprietary rights. This applies in particular to Bosch, Home Connect brands, nameplates, corporate logos and emblems.

17. Copyright

Text, illustrations, graphics, sound, animations and videos, as well as their arrangement on BSH websites, are subject to copyright and other protective legislation.

The contents of these websites may not be copied, distributed, modified or made available to third parties for commercial purposes. Certain of the illustrations on the website are further subject to third party copyright.

If you believe any aspect of this site infringes your copyright, you may send written notice to BSH's designated copyright agent at the address given below. For proper processing by BSH, your notice must provide the following information:

1) A description of the copyrighted work that you claim has been infringed;

2) A description of where the material that you claim is infringing is located on this site;

3) Your name, address, telephone number and email address;

4) A statement by you that you have a good-faith belief that the disputed use is not authorized by the copyright owner, its agent or the law;

5) A statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the owner of the copyright at issue or are authorized to act on the copyright owner's behalf; and

6) An electronic or physical signature of the person authorized to act on behalf of the owner of the copyright at issue.

BSH’s designated copyright agent for notice of claims of copyright infringement on this site may be reached at the following address:

IP Department

BSH Home Appliances Corporation

100 Bosch Blvd

New Bern, NC 28562

Or by email: copyrights@bshg.com 

Because there may be penalties for submitting notices in bad faith and/or which make false claims and/or which do not account for allowable uses of copyrighted material such as fair use, you may wish to consult an attorney before submitting a notice of alleged infringement.

© Copyright 2024, BSH Home Appliances Corporation, Irvine, California, USA. All Rights Reserved.

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